Search engine optimization (SEO) is one of the most important strategies for moving a steady stream of traffic to your website. When a business develops an SEO strategy, it’s important that they continually measure their success, identify weak points along with areas of opportunities, and apply this information to their SEO campaigns.
When it comes to SEO, it’s no secret that Google is the reigning search engine. With billions of searches happening on Google every day, it’s important to pay attention to what they say about your approach to SEO. They make this easy by providing businesses with a tool called Google Analytics.
Measuring Your SEO Campaign with Google Analytics
Google Analytics is one of the best tools for measuring SEO campaign results. If you’re already familiar with Google Analytics, then you’ve probably had the experience of logging into your dashboard, filled with excited anticipation only to find yourself completely overwhelmed by the amount of information presented, with no idea of what to do with it.
Before you decide to just keep your fingers crossed with your SEO campaigns, you should know that there really isn’t any magic needed to make sense of Google Analytics or to use the insights to fuel your SEO campaign.
Real Time Insights
One of the greatest things about Google Analytics is that it can provide real time insights into what’s happening with your website. Some would argue that the real time report isn’t one of the most important for creating a comprehensive snapshot of your SEO campaign. However, it’s an incredibly useful tool for helping businesses learn more about the various traffic patterns and behaviors on their website.
The real time report let’s you see how many visitors are on your site at this very moment, along with details about where they’re coming from and what pages they’re interacting with. This can be useful for measuring the impact of a social media push or traffic from newly released content.
For your SEO campaign to succeed, you need to understand your audience and know if you’re reaching the right target. The audience reports in Google Analytics will help you accomplish this. Two key analytics within the audience reports are lifetime value and acquisition insights.
With lifetime value, you get a snapshot of the value of traffic that comes from various sources, such as the difference in value between the audience you attract through SEO and those who visit your site through other marketing strategies - like email marketing. This helps you better identify the strategies and content that fuels traffic, as well as the demographics that are most valuable to your success.
You can use the acquisition report to further break down and look at where your traffic is coming from -for instance, which traffic is coming from organic search and which is coming from a PPC campaign. This can help you identify ways to incorporate different strategies into your SEO campaign for success. For example, if your PPC campaign is performing with specific local keywords, you can implement them into your SEO strategy to boost results.
Get More Out of SEO with Google Analytics
Would you like to learn more about using Google Analytics to measure the success of your SEO campaign? We’re the SEO company that can help. Reach out to My Creative Mark for SEO services in Los Angeles today.