When you think of often quoted people, who comes to mind? If you’re an avid reader, you may think of Mark Twain. You don’t need to be a science buff for Albert Einstein to spring to mind when you think of famous quotes. While you may think of Bill Gates when you contemplate the people who laid the foundation for what’s become today’s connected society, he probably doesn’t enter your thoughts when you’re thinking of people who are quoted often.
Thanks to an essay he published in 1996, Bill Gates should come to mind if you’re trying to identify the person who coined the phrase “content is king.” That’s because the phrase was the title of that prophetic essay in which Gates predicted that “content is where…much of the real money will be made on the Internet…”
Content vs Quality Content
While the words of Microsoft’s co-founder have certainly proved to be true in the years since Gates published his essay, it’s become obvious that not all content is created equally when it comes to content marketing, SEO and making money. Content takes many forms, such as white papers, infographics, blog posts, articles and videos, to name just a few formats. Regardless of the format, content can generally be broken down into two categories, poor content and quality content.
To create an effective SEO strategy, it’s vital for you to create content that falls into the latter category. Search engine optimization involves all the things you do to increase the volume and quality of traffic that visits your website from organic sources like search engine results pages. As a result, the quality of your content will have a direct impact on your SEO strategy, or it should at least.
Quality content can help you achieve your SEO and business goals whereas poor content can negatively influence your site’s position in SERPs and thus prevent you from attaining your goals. How can you know if you’re producing quality content that will enhance your SEO strategy? According to Google, quality content has some characteristics that should be incorporated into all your material.
Here are the traits that quality content typically has:
- Useful and informative
- More useful and valuable than content on other websites
- Unique, specific and high-quality
When your content has all the characteristics mentioned above, it will be meaningful and relevant to the people who consume your material. This will enable you to capitalize on the SEO value your quality content inherently contains.
While it’s important for you to optimize your content so that it has all the traits discussed earlier, you need to do even more. You have to make sure your material is truly audience-centric. What does that mean? It means you need to create material that discusses topics your target audience wants to read about. You need to understand that those subjects may differ from the ones you want to focus on.
Remember – optimizing for SEO isn’t about you. It’s about creating quality content that is relevant and meaningful to your target audience, something that will ultimately benefit you down the line if it’s done right.
Use Our SEO Services
If you want content that will resonate with consumers and search engines alike, you should read about the SEO services we offer in bundles and as stand-alone options now. Our digital marketing services include content creation. Rather, they include the creation of high-quality content that has all the traits Google and other search engines reward websites for.
To learn more about our content and digital marketing services, contact My Creative Mark now.