Today, it has become necessary for businesses in all industries to reach out into the digital space to attract new clients and customers. The Internet provides a level of instant gratification that can’t be found when reaching out to businesses through other means. This is a major part of why search engines are the first place most people turn when they have a need, especially if it’s a relatively urgent one.
For law firms, reaching out to prospective new clients online is a necessity. However, they’re also “selling” a service that not everyone needs, which makes building up a digital presence and knowing how to boost lead generation even more of a challenge. Law is a needs-based industry, and that means it requires a specialized approach to reaching their audience called inbound marketing.
Inbound Marketing for Law Firms
What’s the difference between inbound and outbound marketing? To put it simply, a strategic approach to inbound marketing allows your law firm to naturally attract new clients in the digital space, rather than approaching the masses with intrusive marketing tactics that seldom hit the mark.
Remember the days of mass mailings? That is a classic outbound strategy, but it’s more of a hit or miss approach and not designed to narrow in on the target. Inbound marketing, on the other hand, is a more targeted approach to attracting, engaging, and eventually welcoming new clients to your law firm.
Inbound marketing involves providing something meaningful to your audiences online, so that they follow a natural path that leads them to your law firm. A major focus of any inbound marketing strategy is high quality content that works to build trust, establish your authority, solidify your reputation, and build client relationships.
Why Inbound Marketing Is the Lead Generating Tool Your Law Firm Needs
Law firms exist in a service-based industry. Searching for an attorney isn’t something that people do for pleasure. This means that audiences are only looking for law firms when they need them. This can make it difficult for law firms to establish audience relationships before the need arises.
When a client wants to connect with a law firm, there are certain traits they automatically look for. Knowledge, experience, reputation, trust, and authority all top the list. The challenge is communicating and delivering these traits in a way that encourages movement past the first introduction for new clients. The content forward structure of inbound marketing is ideal for accomplishing these objectives.
Legal issues are complex and confusing to the average person. A strategic inbound marketing strategy allows your law firm to become a trusted resource that always has the answers and has built up a reputation of trust in the legal industry. At the end of the day, a strong inbound marketing strategy delivers new leads to your door.
Let Us Build Your Online Reputation Through Inbound Marketing
A solid inbound marketing strategy is one of the most effective lead generating tools your law firm can have. At My Creative Mark, our inbound marketing strategists know how to produce deliverable results for law firms like yours. Contact My Creative Mark today and let’s begin talking about your inbound marketing strategy.